The Brand Story Video is designed to educate your customer on who you are, what you do, and why it’s important as fast as possible. (Less than 3 minutes)
It bottles the magic of your business – your story, culture, process – into one beautiful, shareable asset that can be used across all of your marketing channels.
Imagine having an asset that perfectly explains your product or service. How much time could that save you instead of explaining it yourself time and time again?
Video Business Cards are designed to:
💬 Explain your product/service perfectly
🤝 Build trust with potential customers
🔐 Establish credibility, value and principles
⏰ Save you time pre-qualifying customers
📈 Increase sales and on-site conversions
The Brand Story Video is an effective tool across multiple audiences and marketing channels.
It’s a great tool to attract new customers and clients, but also to share with your network, existing customers, and team.
This video is highly effective for these audiences:
• General public (attract and build awareness)
• Potential customers (help them seal the deal)
• New paid customers (turn them into repeat customers)
• Existing customers (who want to share your story)
• Your network (position yourself as an authority)
• Internally with your team (during hiring, onboarding, training)
This isn’t a video that you make once, post it to Linkedin, and forget about it. We help all our clients publish their Brand Story Video across multiple marketing channels and touch-points to start seeing results fast. But this isn’t just a short-term asset, a Brand Story Video has a shelf life of around 5 years. It’s the video asset that keeps on giving.
Use a Brand Story Video in:
• Your website homepage
• Your ‘About Us’ page
• Your email signature
• Your social channels
• Your email auto-responders
• Your email marketing campaigns
• Your Facebook Ads
• Your retargeting marketing
• Your Press Kit
• Your Business Presentations
We can track the effectiveness of our marketing efforts, depending on our marketing goals, with the following:
• Google Analytics (traffic, bounce rate, conversions)
• E-commerce (pre-orders, sales, average order size)
• Facebook ads (click-thru, CPA, sales, leads, conversions)
• Email signature (clicks-to-leads/purchase)
• YouTube (subscribers, engagement)