Struggling to Make Sales?
Do you have a fantastic product or service, but can’t seem to get people to listen? Your messaging might be the problem.
We are exposed to anywhere from 4000 to 10,000 advertisements daily. Do you remember all those ads? Nope. And neither do your customers.
Your product is one of many that is fighting to get your customer’s attention throughout the day. So how are you supposed to cut through all that noise? The answer is simple: Story.
How story can make a difference
What do Star Wars and the Avengers franchise have in common? They’re both worth more than the GDP of Iceland and Fiji combined. People spent over $11 Billion at the movies in 2019 to hear a story. Stories sell. But story isn’t just for the entertainment industry.
Stories sell because story is a sense-making device for the brain. Our brains love story. It allows us to simplify the world into what can help us succeed or cause us to fail. Story helps us organize what challenges we face and how we can overcome them. It tells us what we want and how we can get it.
So how can we cut through the noise of all these advertisements? Tell your customers a story. What story are you telling your customers?
Businesses are often so close to what they do that they can’t communicate exactly what that is with their customers. They feel that no matter what they say or do, they can’t get people to listen. The problem is, their marketing is full of confusing language and messaging without them even knowing it. They need to tell their customers a story.
This is where the StoryBrand Framework comes in.
Storybrand is the answer
At Red Staple, we use the Storybrand Framework to help businesses clarify their message to be heard. The framework is designed to help you cut through the noise of the marketplace and be heard. It’s not art. It’s a formula that works. The Storybrand Framework has worked for everyone from Chick-Fil-A to Intel and generated millions of dollars in the process. It works for any industry. It works for B2B companies, B2C companies, freelancers, small businesses, and everyone else in between.
We are StoryBrand certified guides based in Nashville. Which means we’ve trained with Donald Miller and the StoryBrand team. We’re one of the few who are licensed to use the framework to its full potential and get your business results.
We’re ready to help you succeed. Let’s clarify your message, cut through the noise, and get your customers to listen.
To learn more about StoryBrand, read our article on the StoryBrand Framework, or visit their site here.
