A powerful video that showcases the impact of your brand/business and earns the trust of new customers.
Convincing a new customer or client that your product/service is right for them can be tricky. But hearing real success stories – reviews and testimonials – from your existing customers is the fastest way to win their trust and prove to them that what you offer is worth their time, money, and energy.
Reviews and testimonials are vital in the digital world. When making a purchase, 93% of consumers said that online reviews impacted their decision. By showcasing your happy customers’ success stories you can build authority and show the world why you’re the right choice.
If your prospects are on the fence about buying your product or service, video can help you stand out from the competition and show your customers why they should buy from you.
But here’s the thing – your customers are bombarded with marketing messages from different companies every single day, tooting their own horns and talking about how amazing their product/service is. It all starts to sound the same after a while.What really cuts through the noise is hearing from someone just like them.
Think of it this way. If you were in the market for a chiropractor, which statement would you be more convinced by?
1) “We’re the best chiropractor in Nashville!”
or…
2) “David completely changed my life. For the first time in years, I have full mobility and I can play with my children in the yard. I can’t recommend them enough.”
Can you feel the difference there?
By sharing your customer’s Success Story, you’ll instantly gain credibility, authority, and most importantly trust. Not only that but you’ll start attracting your ideal customers because they’re hearing from people like them.
After watching a Success Story Video your prospects know your product is for them and they’re already picturing how it’ll change their lives.
🦸♂️ Position yourself as an authority
🤝 Build trust and credibility instantly
🤔 Convince prospects who are on the fence
🏃♂️ Motivate new customers to do business with you
🎯 Attract more of your ideal clients/customers
📱 Create powerful content for social
Ideally, you want to show this video to any prospect who is looking to do business with you.
But if you have multiple customer personas, we recommend multiple testimonials that touch on different pain points and needs that your different customers might have.
For example, if you’re a realtor, you would talk to buyers and sellers totally differently because their motivations are different.
For buyers, you could share a story of how your client got their dream home while staying under budget and how the process was surprisingly easy and stress-free.
For sellers, you might highlight how clear and easy the process was to sell their home and how they ended up getting more than their asking price.
We’ll help you nail down your target market, their challenges, and what story would be most effective to share.
There’s a variety of ways to effectively use Success Story Videos, including:
Capture, share, and showcase the testimonials and success stories of your best customers. We film 100% on location – we can set up in your office, their office, or in their homes.
Most people buy with emotion first, logic second. We'll capture powerful stories that connect with your ideal customers, both logically and emotionally.
Bring in more of the clients you love to work with, and less of the ones you don't. With Customer Testimonial Videos, you can start building connections with your target audience at light speed.
Here’s a few recent project examples to get a better understanding of what these videos look like.
We want to ensure you can get the most out of your videos. Here are just a few more ways you can utilize this type of video to see even better results in your business.
When you work with us, you’re not just getting a partner in video, but a partner in marketing and business as well.
We reimagined what a video agency usually is, and decided to be something more. We make videos with speed, strategy, and purpose. This is how you grow your brand like magic. 🪄
We come to you. We'll shoot, edit, and handle everything here in Nashville, TN.
We know how important your brand image is. Your video will perfectly fit your brand guidelines from font selection to colors.
We don't create one-and-done social media posts. We create content to reach your marketing goals and get results.
We have a streamlined process to get your videos back to you fast. You'll have your assets in hand and ready to use as quickly as possible.
